Blogging For Small Business RSS

All About Blogs

  •   Thursday, August 06, 2015

  • SEO

    Blogs. We all read them. In fact, you’re reading one right now. But can a blog be more than just an amusing info byte? Yes, in fact, a properly structured blog can be a great marketing tool for your business! Let’s learn all about blogs and see how you can put them to work for you.

    What Exactly is a Blog?

    A blog is an informal, regularly updated website or page. It is informational and presented in a friendly, conversational manner. In short, a blog is a fun and easy read way to receive or convey information.

    Next up is the burning question: Can a blog REALLY help me market my goods or services? Here are some points to consider.

    One major consideration is that blogs are search engine friendly. Focusing your blogs on one specific keyword or phrase can help drive traffic to your site. You should never underestimate the importance of anything that will help your search engine optimization!

    Did you know that business blogs are also rated more highly by their owners than are other forms of social media, such as Facebook, Linkedin, and Twitter? In fact, 25% of businesses polled in a recent survey say that a company blog is ‘critical’ to their marketing strategy, compared to only 18% of Linkedin (the next highest rated marketing tool) users. That’s pretty impressive.

    Blogs are also owned media. This means that you are free to control the format and creativity of your blog without any constraints imposed by Facebook or Twitter. Your blog material is your own, make it unique and make it fun, your audience will remember it and return for more.

    It is also important to know the demographic of your target audience. Things like income bracket, level of education, and age can all have a large effect on how your blog performs. If your target audience is very diverse, you may want to think about writing two or more separate blogs. This is so each can be written and tweaked for a different audience.

    It helps to write your blog to a specific person, or rather, persona. If you’re just firing out a string of words at the faceless masses, you may lose some of the conversational flavor that makes blogs fun and successful. So next time you sit down for some key poking, pretend that you’re having a chat with your friend Jill. Just don’t ask her how that pet walking gig went. That could be awkward.

    A blog is a great way to showcase new products, but it is also useful in showing how to best use a current one. If potential customers don’t fully understand what a product is for or what it’s used for, they probably won’t pay much attention to it. A well written blog illustrating the usefulness or cool factor of your product. It can leave customers wondering how they ever got along without it.

    Yet another massive benefit of blogging is that all it costs you is your time. That said, for your blog to grow big and strong and do lots of work for your business, you will need to add new blogs regularly. Customers will keep coming back if there’s a regular stream of new topics and media to be consumed.

    And here is a cool statistic to think about. Businesses who have active blogs receive over 95% more links to their site than businesses who don’t blog. That’s about as convincing a reason to blog as I can think of.

    Still not convinced blogs are effective? Consider this: you’re reading this blog right now.



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